Upon entering Haleakala National Park, one can smell the Aloha Spirit being carried on the wind and hear its’ ancestors praying to the mighty deities who rule the sacred land. Having realized the need to share the story with visitors, the state park found it necessary to have a refreshed mark that combines the park attributes and unifies its’ two districts in a unique and powerful manner. This mark combines the elements of the mountain, the sun, and the ocean waves. This is a guide on both the park mission and how the brand is an important aspect in marrying the mission and the public’s view.